The essential video sizes (resolutions) and aspect ratios for popular social networks like Youtube, Facebook, LinkedIn, Instagram, Twitter, and TikTok are given below.
If you are making videos for your real-estate business (or for any other business), you should try to create multiple video versions based on which social networks you want to be present on.
The three most popular video formats across all social networks are – horizontal (16:9), square (1:1), and vertical (9:16). However, all three formats don’t work equally well in each. Hence, it’s important to understand which video sizes and aspect ratios work best with each social network.
- Best Video Size and Aspect Ratio for Youtube
- Best Video Size and Aspect Ratio for Facebook
- Best Video Size and Aspect Ratio for LinkedIn
- Best Video Size and Aspect Ratio for Instagram
- Best Video Size and Aspect Ratio for Twitter
- Best Video Size and Aspect Ratio for TikTok
Best Video Size and Aspect Ratio for Youtube
The best Video Size and Aspect Ratio for Youtube is: 1080p (1920×1080) & Horizontal (16:9).
Youtube is one of the most important social networks for the real estate business.
Video Size (Resolution)
The resolution of 1080p is optimum as it displays good quality video even on high-end TVs and doesn’t consume a lot of bandwidth.
Youtube supports resolutions other than 1080p ranging from 240p (426×240) to 2160p (4K – 3840×2160). Here is a full list of Youtube’s supported resolutions. Generally, the higher the resolution of your videos, the better the quality.
Higher resolution videos take up a lot of bandwidth. Although users can choose the playback rate (bandwidth), they often don’t change the default settings.
Suppose you are sure that people will watch your real estate videos on a large display with high resolution (2K or 4K). In that case, it is better to upload the highest resolution videos available. But in most cases, 1080p works fine – even on higher resolution monitors.
The rectangular aspect ratio of 16:9 works well for desktops and laptops as the displays are similarly rectangular. Even on mobiles, this aspect ratio works because people can rotate their phones by 90-degrees to display 16:9 videos full-screen. But even if they don’t turn their phones, videos will still play, but they’ll be small.
For mobiles, in addition to the regular horizontal videos, Youtube can also display vertical videos (9:16, 1080×1920) that occupy the entire screen when the phone is held vertically and square videos (1:1, 1080×1080).
Vertical Videos are the best options for Youtube Shorts (<60s). You can also use square videos, and Youtube will accept them as short. However, you cannot submit horizontal videos as Youtube shorts.
Best Video Size and Aspect Ratio for Facebook
Facebook Supports the following Aspect Ratios –
Horizontal – 16:9, 1.91:1
Vertical: 9:16, 2:3, 4:5
Facebook supports multiple resolutions, but HD – 1280×720 (720p) is the most popular horizontal resolution. Facebook will automatically downsize higher resolutions; hence you can upload higher resolution videos like Full HD (1080p) as well.
For vertical resolutions, Facebook supports vertical – 1080×1920 (9: 16) and square – 1080×1080 (1:1). These are the common resolutions that work on both desktops and mobiles. The 4:5 resolution videos work on mobiles only.
Best Video Size and Aspect Ratio for LinkedIn
The best video size and aspect ratio for LinkedIn are Full HD (1920×1080) and Horizontal (16:9).
LinkedIn supports video sizes from 256 x 144 pixels to 4096 to 2304 pixels.
Videos on LinkedIn can also be square (1:1) or vertical (9:16, 4:5). Vertical videos work best on mobiles only. Horizontal (16:9) or square videos (1:1) work fine for desktop computers.
If you want to post a video that works optimally on both desktop and mobile, square videos (1:1) should be your choice. However, the video size is comparatively small on both and hence doesn’t give an immersive experience on either.
Best Video Size and Aspect Ratio for Instagram
The Best Video Size (resolution) for videos on Instagram is 1080×1350. And the best aspect ratio for Instagram is 4:5. This video size and aspect ratio works well in feeds, stories, and reels – the three most important aspects of Instagram.
The second-best video size on Instagram is 1080×1080 (1:1 – square). This resolution also works well in feeds, stories, and reels, but this size may not give an immersive experience for users as it covers less space on mobiles when compared to 4:5 videos.
Portrait videos (9:16 – 1080×1920) are the best for Instagram stories and Instagram reels as they cover almost the entire phone screen. However, Instagram doesn’t display them on the feed.
Instagram displays Horizontal videos (16:9 – 1920 x 1080) on their feed and stories, but the user experience is not good since they are so tiny. Besides, users cannot rotate the phone to view them on the entire screen.
Best Video Size and Aspect Ratio for Twitter
Twitter recommends the following video sizes (resolutions) and aspect ratios: 1280×720 (16:9 – landscape), 720×1280 (9:16 – portrait), 720×720 (1:1 – square). Twitter supports other intermediary resolutions too, but these are the recommended ones.
The best video size and aspect ratio for Twitter on the desktop would be 16:9 (horizontal), as computer displays are optimized to display landscape videos. Square videos work fine on both desktops and mobiles. Portrait videos are better for mobiles.
Best Video Size and Aspect Ratio for TikTok
The best video size and aspect ratio for TikTok are 1080×1920 and 9:16.
Suppose you target a younger audience for your real estate business. In that case, it is good to have a presence on this popular video-only platform that appeals to Gen Z. It is better not to underestimate the purchasing power of millennials!
TikTok also supports square – 1:1 (1080×1080) and horizontal – 16:9 (1920×1080) video formats. However, the platform works best with vertical – 9:16 (1080×1920) videos.