To reach more clients and make more bucks, the presence of a realtor on social media is essential.
Social networks make a way further for real estate agents to connect with their prospects and aid their real estate marketing struggles. Social networking, with presenting your face, builds trust and broadens your reach to the community that you may not have encountered otherwise.
A study from the National Association of Realtors asserts that social networking has come to be crucial to gaining clients and making deals all around the industry. Let us show you a small picture of the report’s results:
● 77% of real estate agents vigorously use social networks
● 47% of real estate companies believe that social networking results in a high-quality lead as compared to other sources
● 99% of millennials and young buyers search on social media to buy homes as compared to referrals
Interpretation? Social media is an ultimate goldmine for real estate enterprises. Therefore it’s crucial to be on social media as a real estate agent.
How Does Adding A Face to Social Networks Help?
Working as a real estate agent means being crazy busy! However, to reap more clients, you must put your face on social media networks.
Why is that so? Because your clients won’t put their trust in you until you make your profile look authentic and accurate. To do so, you have to put up your picture, add a suitable description, and post valuable content that gets you worthy clients.
Facebook, Instagram, and LinkedIn are the gold mines of clients. Therefore, we recommend you make an authentic social media presence on these networks.
When you get done with making profiles, the question may arise:
What Type of Content Should You Post?
When it comes to real estate marketing, it’s crucial to have a myriad content calendar that is not too salesy. Instead of beating your audience with sales pitches, post stuff that engages them.
Here’s what you can post on your social media networks:
1- Property Photos
The impressive, high-quality photos of the property are primary to multiple real estate businesses’ social techniques.
These photos not only encourage “likes” and shares of your post but also urge your audience to get in touch with you for buying purposes. Therefore, make sure you post such pictures on a regular basis.
2- Success Stories and Testimonials
When you post success stories on your social networks, they come to be the best boosters for your target audience, i.e., your prospects.
Success stories and testimonials are proof that you offer authentic services. This way, customers come to you and put their trust in you.
3- Company milestones
Regardless of other things, awards and accolades are another way to bring out your real estate corporation’s record.
Therefore, proudly share the accomplishments of your business. These awards and distinctions can really help to win clients.
The Bottom Line
Social marketing, in this era, is more critical than brick-and-mortar shops. Thus, make a reputable presence on social media and earn big bucks.