This continuing pandemic has affected home and commercial properties. Despite this, no realtor has genuinely understood the impact of video marketing on property sales.
Covid 19 has revolutionized the world and marketing standards. Long gone are the days when marketing was only about text and pictures. Now is the time for video marketing and real estate agents must understand this, or else they’ll be at a big loss.
Cisco predicts that 82% of the created content will be video-based in 2022.
The real estate market had been aware of visual content, including video, before 2020. But as the world continues to be digital, the importance of video content has exponentially heightened. But the problem is, all real estate agents haven’t realized this up until now.
Agents who share video content on their websites don’t put in the actual effort. They use the generic videos from their libraries and call it successful marketing.
Know that, due to this pandemic, people are more into online purchasing, and therefore, they need your website to be well customized.
Let’s face it. If your content doesn’t highlight your prospects’ needs, it is of no use.
Let’s suppose viewers come to your site with this end in mind they need a residence in a relatively quiet and well-established area with four rooms, a swimming pool, and a lawn.
When they see a very generic video on your website that doesn’t fulfill their needs, they leave the site. Because what they were looking for is not present on your website.
You would think, everything is on point then, why am I not getting clients. Guess what the answer is? Your website does not accommodate your customer with what they were looking for.
They’ll lose interest in your site, and you’ll lose a client—a significant loss.
This is the reason posting a generic video doesn’t help in 2022.
What Should be Done Now?
The video clenches visitor attention. To make your website eligible to earn you big money, make sure you make videos of estates, commercial properties, etc., and upload them on the respective sections of the website.
We’re again emphasizing that video shouldn’t just be the normal one. It should highlight every part of the property plus the lifestyle of the surrounding area as well.
This will accommodate your visitors and make it easy for them to select what they want.
A good video on a landing page can boost the conversion rates to 80%. So what’re you waiting for?
Make Videos That Convert
Making well-structured videos that highlight every part of the property may seem difficult to some or all realtors, but it’s not.
Several video-making apps are present out there that you can utilize to make your videos. The ones we know are promo.com, ripl, viddyoze, etc., which helps to create outstanding videos and that too free of cost.
We hope you have understood how important it is to make valuable video content for your real estate website. Therefore, do not waste your time; upgrade your website and boost your sales by uploading customized video content.